Project Info:

I had the opportunity to collaborate with Frito-Lay on an exciting project involving the creation of six 300x250 banner ads that were prominently displayed on Pandora's mobile app. Leveraging Frito-Lay's comprehensive brand guidelines, I meticulously crafted designs that effectively communicated their brand identity while capturing the attention of the target audience.

Throughout the design process, I maintained open lines of communication with the Frito-Lay team, ensuring a seamless collaboration. We went through three revision cycles, carefully incorporating their feedback and aligning the designs with their vision. One particular concern raised was the optimal utilization of screen space to maximize the impact of the ads. Drawing upon my expertise, I made a recommendation to enhance the layout and better leverage the available screen real estate.

The final result was a set of visually stunning banner ads that not only adhered to Frito-Lay's brand guidelines but also captivated Pandora's mobile app users. The project exemplified my ability to merge creative design with strategic thinking, delivering impactful solutions that surpassed client expectations.

Project Details:

• Client:Frito-Lay / Pepsi-Co
• Technologies:Photoshop
• Date:September 22, 2021